IMPI Direct Registration — Protect Your Brand
Trademark Registration
Protect your brand in Mexico through IMPI. Prevent counterfeits on Amazon and Mercado Libre. Essential for Brand Registry and long-term brand equity.
Direct trademark registration through Mexico's IP office. Protect your brand, prevent counterfeits, and unlock Amazon Brand Registry and Mercado Libre brand programs.
Without a registered trademark, anyone can sell products using your brand name on Amazon MX and Mercado Libre. Registration gives you legal tools to stop them.
Amazon’s Brand Registry requires a registered trademark. It unlocks A+ Content, brand analytics, and enhanced protection against listing hijackers.
MELI’s Brand Protection Program removes counterfeit listings. A registered trademark is your entry ticket.
Your Mexican trademark strengthens your global IP portfolio and may qualify for protection in other Madrid Protocol countries.
Your brand name in standard text. Broadest protection.
Your logo or visual brand identity. Protects the graphic element.
Name + logo together. Most common for ecommerce brands.
Distinctive packaging or product appearance. For unique physical products.
From application to registration certificate in 4–6 months.
Week 1. Availability search to verify no conflicts.
Week 2. Formal application with IMPI.
Months 2–4. IMPI reviews and may issue office actions.
Month 4–5. Published in IMPI gazette for opposition period.
Month 5–6. Certificate issued. Valid 10 years, renewable.
Approximately 4–6 months from filing to registration. If IMPI issues an office action, the timeline may extend by 1–2 months.
No. Trademark rights are territorial. A US or EU registration does not protect you in Mexico. You need a separate IMPI registration. However, you can claim priority from your home registration if filed within 6 months.
No. Foreign individuals and companies can register trademarks in Mexico directly through IMPI. However, having a local entity makes enforcement easier.
10 years from registration date, renewable indefinitely for additional 10-year periods.
Or available as an add-on for $450. Includes search, filing, and office responses.
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