100% first-pass COFEPRIS approvals across the portfolio. Padrón de Importadores, banking, Amazon Mexico and Mercado Libre onboarding — all coordinated through Tally, in 8 to 12 weeks per brand.
12+
Wellness brands launched simultaneously
100%
First-pass COFEPRIS approval rate
8–12 wk
From kickoff to first Mexico sale, per brand
Growve portfolio: 300+ SKUs registered for Mexico
Selected brands launched with Tally
+8more brands
The Challenge
A US wellness aggregator entering a regulated market.
Growve is a US-based aggregator with 15+ owned wellness brands and 2,000+ products across nutrition, dietary supplements, personal care, and pet wellness. By late 2024 their Amazon US growth was leveling off and Mexico stood out as the largest untapped LatAm market — $54.4B in 2025, projected $175.8B by 2034, with Amazon Mexico growing 34% YoY.
The hard part: every category Growve sells — supplements, cosmetics, food — requires COFEPRIS approval. Without it, inventory gets seized at customs. With aggregator-style "Merchant of Record" services, the entity and permits sit with the MoR, not with Growve. If the relationship ends, the brand loses everything: the entity, the bank account, the marketplace seller accounts, the COFEPRIS registrations.
Growve needed a Mexico stack owned by Growve. They needed it for 12+ brands in parallel. And they needed it without the typical year-long timeline of doing entity formation first, then realizing COFEPRIS takes another 9 months.
The Solution
One team, six parallel workstreams.
Tally sequenced 4,600+ Mexico entries before Growve. We knew what to start in parallel from day one: entity formation does not block COFEPRIS, banking does not block Padrón, NOM labeling can begin before customs clears.
A single team in Mexico City coordinated file preparation, the notary, SAT, COFEPRIS, Padrón de Importadores, the customs broker, and marketplace onboarding. Every asset issued in Growve's name. Every step under one project owner.
Mexican notary protocolizes. SAT issues RFC and e.firma.
Step 3
COFEPRIS
Viability analysis, Aviso de Funcionamiento, product registration.
Step 4
Banking & Padrón
Corporate account in MXN + USD. Padrón de Importadores live.
Step 5
NOM labeling
Spanish MX labels produced in-country, customs-ready.
Step 6
Marketplaces
Amazon Mexico + Mercado Libre Seller Central under Growve's entity.
The Timeline
Eight to twelve weeks per brand.
The sequence matters. Most brands fail Mexico because they finish entity formation before starting COFEPRIS. We start everything in parallel from week 1.
Week 1
Kickoff & viability analysis
Ingredient screening across all 12 brands. 47 products flagged for ingredients near Mexican regulatory limits. 3 SKUs reformulated for MX market before any inventory shipped.
Weeks 2–5
Entity formation, RFC, e.firma
S de RL de CV established. Foreign-shareholder apostilles prepared in parallel. SAT registration completed by week 5.
Weeks 2–9
COFEPRIS in parallel
Aviso de Funcionamiento + product-by-product registration. Chemical-legal team reviewed 300+ SKUs. 100% first-pass approval.
Weeks 5–7
Banking & Padrón de Importadores
Mexican corporate account in MXN + USD. Padrón authorized to import all 12 brands' categories.
Weeks 6–9
NOM labeling & marketplace onboarding
Spanish MX labels produced in Mexico. Amazon MX + Mercado Libre Seller Central onboarded under Growve's entity.
Week 10
First import cleared, first sale live
Customs broker filed the pedimento. Inventory cleared. Listings went live. First sale on Amazon Mexico the same week.
The Result
Twelve brands live. Zero failed approvals.
12+
Brands launched
300+
SKUs registered & live
100%
First-pass COFEPRIS
~10 wk
End-to-end per brand
The Tally team became an extension of ours in Mexico. They ran point on every regulator, every notary, every customs broker. We launched twelve brands without a single failed COFEPRIS approval — and the entity, bank, and permits are all in Growve's name.
JL
Jamie Lopez
VP International Expansion · Growve
Could this be your brand?
If you have 1 brand or 12, we run the same playbook. Entity, COFEPRIS, banking, Padrón, marketplaces — one team, one timeline, every asset in your name.
